NorthTally Press Kit

NorthTally is a travel decision engine: it reveals the real all-in cost of a trip, compares the options area-by-area, and hands you off to partner sites to book. It is not a booking site and never processes payments. This page collects our boilerplate, brand files and contact for press and partners — everything here is free to use.

Quick facts

  • Founded: 2026.
  • Product: live at northtally.com (launched July 2026).
  • What it does: computes each trip option’s real total cost, compares tourist areas, and recommends the best — then deep-links you to a partner to book.
  • Data: live partner rates (affiliate) plus Google and OpenStreetMap place data. In-app prices are indicative; the bookable price is shown on the partner site.
  • Not a booking site: no in-app payments — you book on the partner’s own site. NorthTally is not affiliated with the hotel, airline or rental brands it displays.

Brand

Our identity is “Calm Clarity”: a cool near-white ground, a deep-teal accent, and the option-D “=” mark — scattered cost pieces above one honest total bar.

  • Navy (ground / “North”)#11233b
  • Teal (accent / “Tally”)#0ea786
  • Bright teal (on navy)#17c4a2
  • Calm ground (near-white)#f6fbfa

Typography: the Bricolage Grotesque display face (800 for the wordmark) with Inter for body text — the same faces the product ships.

Assets

Right-click or use the download link under each file. Logo marks are provided as vector SVG.

Usage & contact

Please don’t alter the logo — no recoloring, stretching, rotating or adding effects — and keep clear space around it. Use the light mark on pale backgrounds and the dark mark or app tile on dark ones.

Press enquiries: press@northtally.com. More about the product at northtally.com.